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Art and culture are a driving force for tourism

March 7, 2017


Tourism's contribution to national GDP continues to be essential, and artistic-cultural tourism turns out to be the driving force of the whole sector. For this reason, it's even more important to enhance the Italian artistic heritage.

This was revealed by the data analysis that Confturismo-Confcommercio, in collaboration with Istituto Piepoli, carries out monthly. Italian travelers' indicators of confidence continue to increase; in February, they reached 64 points (compared to 60 points in February 2015) and, in the next three months, the main travel motivation will be to visit museums, monuments or exhibitions.

Almost four in five Italians plan to spend their holidays in Italy: Tuscany, Lazio and Lombardy are at the top of their preferences and it is worth pointing out that, for all three regions, the main travel motivation will be cultural.

This was stated by the President of Confturismo-Confcommercio, Luca Patanè: "Artistic and cultural tourism continues to be at the top of Italians' preferences and, for this reason, it's good to enhance our heritage more and more."

Over one in two Italians, who will be traveling in the next quarter, will spend 3 nights or more away from home. With regard to foreign destinations, on the other hand, at the top of Italians' preferences are: Spain in the lead, with about 15%; then the United States, the United Kingdom, France and Greece.

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